Apple Arcade game characters go wild on Apple’s website in fun promotion
Browse Apple’s US website today and you might be surprised to see your favorite video game character pop up and make an unexpected appearance.
Characters such as Sonic, Frogger and little LEGO people have taken over Apple’s homepage to promote Apple Arcade, the company’s subscription gaming service.
Launched in September 2019, Apple Arcade is a premium subscription service that allows App Store users to pay a monthly subscription to access over 100 games without in-app purchases or additional fees.
All arcade games work on the iPhone, iPad, Apple TV and Macs, which is probably one of the reasons why Apple’s gaming promotion has seen game characters take over each product section on its homepage.
Apple has partnered with both independent developers and major game companies to create “new and exclusive” games for the Apple Arcade service. All content published through Apple Arcade is freshly created for Apple Arcade, so it does not include existing games.
Apple Arcade is priced at $4.99 per month or $49.99 per year, and one subscription allows up to six family members to play through Family Sharing. For those who haven’t tried Apple Arcade yet, a one-month free trial is available.
In his latest earnings call, CEO Tim Cook said Apple Arcade is off to a “good start”, but he didn’t reveal subscription numbers. Apple also recently increased the visibility of Apple Arcade in its retail stores, introducing colorful promotional displays and highlighting compatible gaming accessories.