Apple Removes 39,000 Gaming Apps From Chinese Store To Meet Year-End License Deadline

Join Gaming Leaders, Alongside GamesBeat and Facebook Gaming, For Their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 January 25-27, 2022. Learn more about the event.


(Reuters) – Apple removed 39,000 game apps from its Chinese store on Thursday, the biggest pullout on record in a single day, in line with the year-end deadline for all game publishers to license.

The withdrawals come amid a crackdown on unlicensed gambling by Chinese authorities.

Including the 39,000 games, Apple removed more than 46,000 total apps from its store on Thursday. Games affected by the sweep include Ubisoft’s Assassin’s Creed Identity and NBA 2K20, according to research firm Qimai.

Qimai also said that only 74 of the Apple Store’s 1,500 highest-paying games survived the purge.

Online seminar

Three great investment professionals explain what it takes to finance your video game.

Watch on demand

Apple did not immediately respond to a request for comment.

The company initially gave game publishers a late June deadline to submit a government-issued license number that would allow users to make in-app purchases at the world’s largest gaming marketplace.

Apple then extended the deadline to December 31.

Android app stores in China have long complied with licensing regulations. It’s unclear why Apple is enforcing them more strictly this year.

Analysts said the move came as no surprise as Apple continues to fill in the gaps to align with Chinese content regulators, and that this would not directly affect Apple’s results as much as previous cuts. .

However, this major pivot of only accepting paid games with a gaming license, coupled with the extremely low number of foreign game licenses approved by China this year, will likely lead more game developers to switch to an ad-supported model for their Chinese versions, “said Todd Kuhns, marketing director of AppInChina, a company that helps foreign companies distribute their apps.

GamesBeat

GamesBeat’s credo when covering the gaming industry is “where passion meets business”. What does it mean? We want to tell you how much news matters to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn more about the industry and enjoy participating in it.

How will you do this? Membership includes access to:

  • Newsletters, such as DeanBeat
  • The wonderful, educational and fun speakers at our events
  • Networking opportunities
  • Special member-only interviews, discussions and open office events with GamesBeat staff
  • Chat with community members, GamesBeat staff, and other guests on our Discord
  • And maybe even a fun prize or two
  • Presentations to like-minded parties

Become a member


Source link

Comments are closed.