HyperConnect’s Azar Among Europe’s Most Profitable Offside Apps
The video chat app from Korean startup HyperConnect, Azar, was once again on the list of Europe’s most beloved apps and ranked 6th in terms of revenue generation in 2020. According to data released by the The Sensor Tower mobile app market research company for the European mobile market, Azar is the only Korean app to make the list.
The app was ranked 6th among all non-gaming apps in 2020, after Tinder, Netflix, YouTube, Disney +, and Google One. Azar was also ranked 4th on the Google Play Store. In 2019, Azar had reached the 4th revenue-generating application in Europe after Tinder, Netflix and YouTube!
European mobile consumers spent around $ 14.8 billion on the App Store and Google Play in 2020, according to Sensor Tower Store intelligence The data. This was a 31% increase in gross revenue year over year compared to 2019, based on user spending for in-app purchases, subscriptions and premium apps. Such significant growth has been accelerated by the COVID-19 pandemic and lockdowns, as Europe has become an epicenter of the epidemic. European spending represented 13.3% of global mobile app revenue in 2020, which reached $ 111 billion.
In times of pandemic lockdown and stay-at-home orders, Azar has grown in popularity with Gen Z and Millennials. Azar allows users to casually chat with people with similar interests on the other end of the world. world by simply swiping the screen with their fingers in a safe and pleasant environment. With Azar, people can make friends from all over the world and experience the feeling of traveling from the safety and comfort of their own homes. The app’s easy-to-launch interface has won it many followers.
Azar has also been able to provide easy streaming performance for P2P communication with its video call technology system. Hyperconnect was the first company in the world to commercialize “WebRTC” technology in a mobile environment, first launching Azar in 2014, “Hakuna Live” in 2019 and the social discovery app “SLIDE” in 2020.
Speaking to the media, the head of HyperConnect said, “Azar is delivered in 230 countries and 19 languages around the world, and international users make up 99% of its user base. The app is loved by people all over the world. This has been made possible by unique technology that offers people the joy of a “super connection” and as such we will continue to focus on developing “innovative technologies”.
In 2021, Hyperconnect entered the North American market with “SLIDE”, a video-driven social discovery and dating app. Hyperconnect, which touted SoftBank among its investors, subsequently launched a live streaming service dubbed Hakuna Live which recorded more than 10 million downloads in its first year. Combined, first-half 2020 revenue was 123.5 billion Korean won ($ 113.3 million), up 80% year-on-year, while operating profit climbed 265% to 17.7 billion Korean won ($ 16.2 million).
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