More than half of gaming revenue in 2022 will come from hypercasual gaming apps / Digital Information World
Gaming has been a very serious hobby for people involved in it, and it has made the video game industry one of the most profitable in the world. While most gamers have strong opinions about the concept of mobile gaming due to the fact that it’s the kind of thing that could potentially go against their philosophy that gaming is an inherently pastime. skill-based, hypercasual mobile games have become big earners. for developers.
It is expected that more than half of total gaming revenue in 2022, or 51% to be precise, will come from hyper casual gamers playing on their smartphones. These apps are characterized as being generally free, requiring very short learning curves, and best used in short bursts rather than extended gaming sessions. All that said and now dismissed, it’s important to note that hyper casual games have gone from 14 of the most downloaded apps on the App Store and Google Play in 2018 to 36 in 2022.
That’s a 157% increase, and suggests that many more developers will focus on this segment in the future. What is likely is that the standard game market has been saturated, but hyper casual games are able to target a type of consumer who might not have been interested in more serious games. With revenue projections estimated at over $100 billion this year, we might even see more game developers turning to occasional releases of their popular gaming products.
The rise of hyper casual games We can say that he was born with the release of Flappy Bird. This notorious game made millions for its developer who took the app offline because he felt it was too addictive. Indeed, it was a sign of things to come as people are definitely addicted to gaming apps like this, so much so that this type of game earns five times as much as the most popular serious game genre of RPGs. which are only expected to make around $20 billion.
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