Non-gaming apps now dominate Apple’s App Store for the first time, Marketing & Advertising News, ET BrandEquity
As global downloads of games and non-gaming apps reached 35 billion in the second quarter of this year, spending on apps exceeded games on Apple’s App Store for the first time ever in the United States. United.
According to Sensor Tower, non-gaming spending has grown more than twice that of games on the App Store in the US, growing at a compound annual growth rate of 40% since June 2014.
Total revenue generated by non-gaming apps was higher for the quarter, reaching nearly $3.4 billion on the US App Store, compared to $3.3 billion spent on mobile games.
“Mobile app adoption normalized after a two-year low, with global downloads of games and non-gaming apps declining 2.5% year-over-year to 35 billion in the second quarter. 2022,” the report said.
iOS users in the US spent more on non-game apps than on games for the first time ever last quarter.
More than half of App Store spending in the US now comes from non-gaming apps.
This increase in revenue is partly due to subscriptions, which non-gaming apps have increasingly adopted over the years.
In 2Q22, 400 apps generated at least $1 million in consumer spending, up 900% from 50 apps in Q2 2016, according to the report.
Subscriptions are the main driver of revenue growth, as non-gaming apps have grown nearly double since June 2014, compared to less than 20% for games, according to the report.