The diversity of video game characters leads to huge sales

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BURBANK, Calif .– COVID-19 has shut down nearly every industry and Hollywood is no exception. This has been particularly difficult for artists of color. But actor Feodor Chin is successful doing voiceover work, which can be produced in a responsible and socially distant manner.

“Well, there’s not a lot of camera work right now because production is pretty much shut down, but for voiceover actors there’s actually quite a bit of work,” Chin said. . “There are audiobooks, animation, video games, and if you have your own home studio, then you’re going to be doing quite a bit of work.”


What would you like to know

  • “Overwatch” was developed by Irvine-based Blizzard Entertainment
  • As of 2003, only three percent of video games feature a main color character.
  • Over 40 million players play “Overwatch”
  • “Overwatch” has generated $ 2 billion in sales since its launch in May 2016

Feodor was acclaimed as the voice behind the character of Zenyatta in the hit video game “Overwatch”, played by more than 40 million players worldwide.

Since voice-overs are rarely seen, laundering is rife in this entertainment industry, but lately audiences have been asking for more inclusion, which has led to recent changes. Since its launch, “Overwatch” has generated over $ 2 billion in sales and Feodor believes the success is due to the diversity of the characters.

“A game like ‘Overwatch’ that features a world of real inclusiveness and diversity, I think that’s one of the reasons it’s become so popular,” Chin said. “The gaming community has really responded to this world that they want to be a part of, that they can see themselves in.”

According to a TechTalk study that looked at every video game nominated for an award from 2003 to 2018, only three percent of games had a color main character, four percent had both, while 23 percent let the player choose the color. ethnicity of his character.

“It’s really a question of opportunity. In the video game world, they’re actually, they’ve been more progressive when it comes to casting, ”Chin said.

But the opportunities largely depend on the diversity of creators. When Feodor tells audiobooks, many of them are aimed at authors of color.

“These are definitely changing times and I think you are starting to hear a lot more voices than you have ever heard before and video games are sort of where it started and hopefully the rest of it started. The entertainment industry will be able to follow suit, ”Menton said.

When the characters are aliens from outer space or a samurai from feudal Japan, the diversity can make a world both authentic and unique.


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